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The Intersection of Behavioural Economics and Life Insurance: How might Don Draper have sold Life Insurance
or back-window car sticker that announces, ”World`s Best Parent—my family is protect- ed with ABC Insurance ... millennium B.C., making insurance one of the world`s oldest professions. Still, I would be surprised if ...- Authors: Ronald Poon-Affat, JASON HURLEY
- Date: Jul 2016
- Competency: Technical Skills & Analytical Problem Solving>Innovative solutions
- Publication Name: Reinsurance News
- Topics: Economics>Behavioral economics